Case Study (Prepare a professional public relations plan and two PR Essay

Case Study (Prepare a professional public relations plan and two PR tools. Based on a real case) - Essay Example In 2012, Tesla’s founder and CEO Elon Musk declared that in the year 2013, Tesla will start becoming profitable and central to this ambition is the launch of Tesla S car model (Tesla 2013). The Electric Vehicle market is estimated to steadily expand in the near future. The forecast is approximately 0.6 – 0.9 percent increase in the year 2015, 9 percent in 2020 and 22 percent in 2030 (JP Morgan 2010; Bloomberg 2010). The market expansion is partly attributed to US government support and the increase in the interest of the consumers in green technology. The U.S. Department of Energy, for instance, has introduced the Advanced Technology Vehicle Manufacturing Loan Program, has increased public charging stations and supported the drive to reduce battery pack costs (DOE 2010). Tesla, as a brand, is identified, with the luxury market and is viewed as a high technology automobile manufacturer in the business of selling EVs and electric powertrains. It sets itself apart from the competition by delivering environmentally-friendly/green/sustainable vehicles alongside the all the features of a luxury car such as design, materials, speed, handling, comfort and experience. The Tesla S car enjoys all these benefits. The Tesla S model is expected to compete with EV products that are just being developed by carmakers like Audi, BMW, Lexus and Mercedes and would also directly compete with hybrid cars are already in the market such as Toyota with its Prius car, which is the so-called â€Å"unofficial greenmobile of Toyota and the world† (Siler 2012). Again, it is important to note that Tesla S seeks the luxury market and, hence, could also go head to head with non-green luxury cars. All in all, Tesla S technology will be challenged by Audi and BMW: Audi has an ambitious plan to be the leading electric vehicles by 2020. It is integrated in its recent electric mobility strategy and underpins its recent plan to

Discussion Questions Assignment Example | Topics and Well Written Essays - 500 words - 17

Discussion Questions - Assignment Example The second part of the statement states that police have enough experience to differentiate between offenders and those who have not committed a crime. If this is true then police officers have simply become biased against certain individuals. This is because police officers have created a profile of a criminal on the basis of their race, age and gender and they follow this profile to make arrests and detail suspects. This activity of profiling individuals has backfired and police officers are now being suspected of being biased against people belonging to certain age groups, race as well as gender. In a research conducted by Kochel et al. the researchers identified that race of an individual has a major impact on the decision of whether to arrest them or not (Kochel, 2011). The researchers prove that people belonging to the black race had a higher statistical probability of being arrested as compared to the whites. The UCR as well as the NCVS are two distinct procedures through which the government of United States collect and record data on crimes and criminal activity. The data collected by UCR is managed by the defense agency of FBI and this data includes information on the number of arrests for different crimes (fbi.gov, 2014). The data that is used to prepare statistical reports of UCR is provided by law enforcement agencies that operate at the local as well as the federal level. On the other hand the information that is collected for the purpose of recording data in NCVS contains data that has been collected through direct and indirect victims of crimes and it contains information on all crimes except crimes that are commercial in nature and homicide. The data that is collected by the UCR is collected on the basis of arrests that have been made by different law enforcement agencies. The information that is collected through UCR has a